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Beserk

Vivids Violet | HAIR COLOUR

by Pravana

In stockChecked 3m ago
$19.95
  • Price checked at the store
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Price history

Last 90 days at this store

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Details

Brand
Pravana
Category
Beauty & Health
SKU
PCS-102761 VVViolet

What UNICASH checked

  • Price checked against Beserk on 13 Oct 2026.
Description from Beserk

One of the fastest growing and innovative colour brands brings us long-lasting, intense hair colour that does not transfer onto other strands or into other colours. Amongst the longest-lasting unnatural hair colours, Pravana's Chromasilk Vivids range delivers bright, rich semi-permanent shades in a conditioning form.

Mixing/Customising Colours:
Vivids Locked-In can be intermixed to create any colour imaginable. Due to the special pigments used, Locked-In colours need to be mixed thoroughly in the bowl. Mix the colours together until you see that there is no separation of the colours and a uniform colour is achieved. To lighten or pastel any of the Vivids Locked-In colours, use Pravana’s Vivids Clear. Add Vivids Locked-In colour of your choice to Vivids Clear until the colour desired is achieved. Vivids Locked-In may be intermixed with the other Vivids Collection colours, but the colour created may transfer.

Features:
– Paraben-Free
– Zero Phthalates
– No animal testing
– Free from MEA and DEA
– EPA and CARB compliant

Directions:
1. Pre-lighten hair using PRAVANA Pure Light Power Lightener to the desired level. For purity of Locked-In colour, follow the chart provided and pre-lighten hair to the level indicated for each shade. If hair is lightened beyond the recommended guideline, colour transfer may occur.
2. Before applying Locked-In, hair must be freshly shampooed and completely dried.
3. Taking a sections apply colour directly to the hair, applying section-by-section to ensure complete and even coverage. No developer is needed.
4. Allow to process for 20-30 minutes at room temperature. Once the processing is complete, lightly shampoo with Vivids Colour Protect and rinse with cool water until the water runs clear.

Apply Vivids Colour Protect Conditioner and rinse. Style as desired.

*When lifting hair more than 3 levels we recommend performing a Silk Degrees Treatment after the lightening process, but before the Vivids Application.

Volume : 90ml

Dimensions : 5 x 3 x 20 cm

PRAVANA CHROMASILK

Buying from Beserk

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